The Best Bikini Colors for Every Skin Tone (Find Yours)

Shopping for a bikini can be overwhelming, especially with so many colours to choose from. While you should always wear whatever makes you feel your best, some shades naturally complement different skin tones and can make your complexion look even more radiant.

If you're not sure where to start, here's a simple guide to finding colours that work beautifully with your skin tone.

Fair Skin

If you have fair skin, look for colours that create a bit of contrast without washing you out.

Some great options include:

• Navy
• Chocolate brown
• Emerald green
• Burgundy
• Black
• Navy polka dots

These richer shades tend to stand out against lighter skin and create a timeless, effortless look.

Shop Navy Polka here

Medium & Olive Skin

Medium and olive skin tones suit almost every colour, making them one of the easiest skin tones to shop for.

Some of our favourites are:

• White
• Navy
• Chocolate brown
• Coral
• Sage green
• Bright blue

White creates a beautiful contrast, while earthy tones and classic neutrals always look elegant.

Shop Jade here

Deep Skin

Deep skin tones look incredible in both bold colours and soft neutrals.

Some standout choices include:

• White
• Emerald green
• Cobalt blue
• Bright pink
• Burnt orange
• Chocolate brown

Shop Maui here

Rich jewel tones really pop, while lighter shades create a striking contrast.

What About Undertones?

Your undertone can also play a part in choosing colours.

If you have cool undertones, colours like navy, emerald, berry, and cool reds tend to suit you well.

If you have warm undertones, look for shades like chocolate brown, olive green, cream, coral, and terracotta.

If you have neutral undertones, you're lucky- you can usually wear just about anything.

Timeless Bikini Colours

If you're looking for a bikini you'll still love in a few summers, you can't go wrong with timeless colours.

Some classics we always come back to are:

• Black
• Navy
• Chocolate brown
• White
• Navy polka dots

They're easy to style, never feel dated, and pair beautifully with linen shirts, beach pants, and sunglasses.

Shop the Faye

At The End Of The Day: Wear What Makes You Feel Good

At the end of the day, there isn't a single "perfect" bikini colour for every person. If you put one on and feel confident, that's the right choice!

The best swimwear is the one you can't wait to wear—whether that's a classic black bikini, a timeless navy polka print, or something a little brighter.

Shop our range of timeless swimwear here.